The company had issues right from purchasing, warehousing, transportation and delivering the product to customers. In the two beer lines, year-round beer line was popular, growing, strong selling and generated 75% revenue for the company whereas, the seasonal beer lines only generated only 25% revenue and not so popular at the same time some unsold product at the end of life had to be disposed. AGLC has strict rules and regulations in place and had control over them.
#Lone wolf brewery license
Some brewers had the license for the warehouse and distribute their own products and one lone wolf one of that kind. In Alberta, AGLC (Alberta Gaming and Liquor Commission) oversaw the wholesale operation but outsourced physical warehouse operation. Raw materials consumed about 40% revenue, labor about 9% and 30% of the revenues went to It required manufacturing systems to produce. The brewery industry was capital intensive. The demand for the craft beer was unpredictable. Most of the breweries were in Ontario and Quebec. This trend resulted in a 70% increase in the breweries in Canada. Consumers started switching from buying larger volume of low-priced beer to lower volume of premium beer. Large companies were affected by the growing shift in consumers taste. The brewery industry was considered a mature industry and the competition was very strong. Both companies resulted from major acquisitions and merges. Two large international companies dominated in the Canadian market with a combined 70% market share. Beer was the most popular beverage in Canada. Supply chain duties were not performed regularly which has made negative impacts on the organization. She is a supply chain graduate with previous experience in oilfield manufacturing firm and rotated through purchasing, warehousing and transportation. Brittany Chomiak, an enthusiastic person with ideas and passion to make difference was brought in to iron out the issues in Supply Chain. The company was facing numerous issues in the area of the supply chain. Manufactured beer based on the instincts of Dennis, based on the supply of raw materials. One lone wolf did not have the strategy to follow. Year-round beer was very popular, strong selling and growing. Company has produced six types of year-round beer line and 5 -7 types of seasonal beer per year. The company produced beer in small batches with 30 employees. He had rescued the 12-year-old company from bankruptcy just over two and a half years ago.
CASE STUDY ON ONE LONE WOLF BEER DISTINCTIONĬharanjeetpal Singh Chahal Student Id - 00000166692ĮXECUTIVE SUMMARY One Lone wolf is owned by Dennis Reinhardt, “lover of all things beer” and passionate about developing beer with unique taste.
0 kommentar(er)
